nomorewords27
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- Apr 28, 2009
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SELLING:
Organisational behaviour on the Pacific Rim by McShane, Olekalns & Travaglione
3rd Edition
Essentials of Marketing Research by William G. Zikmund, Barry J. Babi
4th Edition
Buyer Consumer Behaviour(MKTG1052):
Behaviour Implications for Marketing Strategy
By Quester, Neal, Pettigrew,
Grimmer, Davis and Hawkins
5th edition (very similar to 6th edition, no issues during studies and revision)
Distribution Channels (MKTG 1058)
Introduction to Retailing by Robert F. Lusch, Patrick M. Dunne & James R. Carver.
7th Edition
- Photocopied
BUYING:
Business Ethics (MKTG1272)
'The Moral of the Story: An Introduction to Ethics - Sixth Edition' by Nina Rosenstand published by McGraw-Hill, New York, 2009.
Marketing Communications (MKTG1266)
Shimp, T., (2009) Integrated Marketing Communications in Advertising & Promotion, Thomson.
Service Quality (MKTG1268)
Lovelock, C, Wirtz, J, & Chew, P. 2009, Essentials of Services Marketing, Pearson Education, Singapore.
Organisational behaviour on the Pacific Rim by McShane, Olekalns & Travaglione
3rd Edition
Essentials of Marketing Research by William G. Zikmund, Barry J. Babi
4th Edition
Buyer Consumer Behaviour(MKTG1052):
Behaviour Implications for Marketing Strategy
By Quester, Neal, Pettigrew,
Grimmer, Davis and Hawkins
5th edition (very similar to 6th edition, no issues during studies and revision)
Distribution Channels (MKTG 1058)
Introduction to Retailing by Robert F. Lusch, Patrick M. Dunne & James R. Carver.
7th Edition
- Photocopied
BUYING:
Business Ethics (MKTG1272)
'The Moral of the Story: An Introduction to Ethics - Sixth Edition' by Nina Rosenstand published by McGraw-Hill, New York, 2009.
Marketing Communications (MKTG1266)
Shimp, T., (2009) Integrated Marketing Communications in Advertising & Promotion, Thomson.
Service Quality (MKTG1268)
Lovelock, C, Wirtz, J, & Chew, P. 2009, Essentials of Services Marketing, Pearson Education, Singapore.