https://tuas.com.au/pdf/tuas-limited-memorandum.pdf
TPG Australia, Tuas and TPG Singapore are proposing to enter into a Transitional Services Agreement and IP Deed. The Transitional Services Agreement will provide for certain services to continue to be provided to the Tuas Group on a transitional basis for a period of up to three years following the Demerger. The Transitional Services Agreement will also provide the Tuas Group with a nonexclusive, royalty-free licence of the TPG brand and logo for up to two years, pending the rebranding of the Tuas Group’s business.
The risk that a future rebrand of TPG Singapore to another brand results in a loss of market recognition or reputation.
TPG Singapore will only be entitled to use the TPG brand under the Transitional Services Agreement (described in further detail at Section 4.7.2) for a period of up to two years. Prior to that time, TPG Singapore will be required to rebrand its business and services to use a different brand to the TPG brand.
Transitioning away from the use of the TPG brand may cause some loss of customer recognition, loyalty and perceptions of the TPG Singapore business in the Singapore market. This may impact TPG Singapore’s ability to achieve growth in the number of new customers subscribing for its paying mobile services. If that were to occur, it may materially impact TPG Singapore’s ability to achieve profitability and adversely affect TPG Singapore’s business.
TPG Australia, Tuas and TPG Singapore are proposing to enter into a Transitional Services Agreement and IP Deed. The Transitional Services Agreement will provide for certain services to continue to be provided to the Tuas Group on a transitional basis for a period of up to three years following the Demerger. The Transitional Services Agreement will also provide the Tuas Group with a nonexclusive, royalty-free licence of the TPG brand and logo for up to two years, pending the rebranding of the Tuas Group’s business.
The risk that a future rebrand of TPG Singapore to another brand results in a loss of market recognition or reputation.
TPG Singapore will only be entitled to use the TPG brand under the Transitional Services Agreement (described in further detail at Section 4.7.2) for a period of up to two years. Prior to that time, TPG Singapore will be required to rebrand its business and services to use a different brand to the TPG brand.
Transitioning away from the use of the TPG brand may cause some loss of customer recognition, loyalty and perceptions of the TPG Singapore business in the Singapore market. This may impact TPG Singapore’s ability to achieve growth in the number of new customers subscribing for its paying mobile services. If that were to occur, it may materially impact TPG Singapore’s ability to achieve profitability and adversely affect TPG Singapore’s business.
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