Would you know if latency is generally better on IPv6? In my experience in SG, HK and France, my experience has been quite the the opposite. Noticeable worse latency for IPv6 vs IPv4.
Choice of IP stack for the hyperscalers such as Microsoft and Facebook is not that relevant, if everyone else is not playing ball or decide to do the same, unfortunately.
All else being equal latency on v6 will be slightly better due to slightly more efficient routing (eg not having to calculate a checksum every time a packet is forwarded, route aggregation etc).
If it takes a completely different path then latency could go either way, but then you have some redundancy at least.
If you have NAT in the way then v6 tends to pull ahead, sometimes significantly so.
There is old equipment which does legacy routing in hardware and v6 in software (eg cisco 3550/4000 series) but this is all eol and is a security risk for anyone still using it.
On my hosted boxes in germany, france and the uk (dual stack) latency on v6 is usually marginally better, but it's something like 1%. I also have some v6-only boxes because they're cheaper.
From Thailand it's a different story, i can only reach the box remotely via v6 because of CGNAT, and latency/throughput is significantly better over v6, and the gap widens a lot during peak times.
Tech companies migrate because they understand the benefits. Various governments (US, CZ, CN, IL etc) have similar policies.
There is also the security aspect, modern devices are v6 enabled by default and will communicate locally using v6 and prefer using v6 whenever available. If you've not implemented v6 then you're probably not monitoring it properly. I've done countless security tests where you could communicate between devices on the same VLAN using the link-local addresses and it went completely undetected by the NAC/IDS/etc systems.
What you have holding people back is fear of the unknown, and it's this lack of knowledge which leads to security holes. Once you deploy v6 and learn about it you start to realise how much better it is and how much hassle is avoided.