Swatch x AP Collab

[Sibeihaolian]

Eh… the ion shop is inside the mall. How they queue to confirm they are in the line? Tomorrow morning someone just cut in at the mall inside how they know?

 

[elevate]

Brb queuing now!!

 

[radioshack]

SINGAPORE – By the evening of May 15, long holding queues had already formed at Ion Orchard and The Shoppes at Marina Bay Sands – a day before the official launch of the new Audemars Piguet x Swatch Bioceramic Royal Pop Collection at Swatch stores located at both shopping malls.

When The Straits Times visited Ion Orchard at around 6pm, dozens had already gathered outside Bacha Coffee on Level 1 – the designated holding area for the launch queue – with foldable chairs, portable chargers, snacks and blankets as they settled in for an overnight wait.

The collection, which merges Swiss luxury watchmaker Audemars Piguet’s iconic Royal Oak design codes with Swiss brand Swatch’s colourful 1980s Pop line, comprises eight brightly coloured Bioceramic pocket watches fitted with lanyards. It is prices from $535 to $570.

While official queueing for the May 16 launch only begins at 7am, the early birds at Ion Orchard had already been given unofficial queue numbers.

One woman showed ST hers – 118 – while others said the sequence would later determine the order in which official queue numbers are issued the next morning.

Among the earliest in line was ITE College East student Aniqi Adel, who arrived at Ion Orchard at around 11am on May 15 and was second in the unofficial queue.

Mr Adel, 18, joked that his survival strategy was “100PLUS till the morning”, alongside “blood, sweat and tears”.

Although he admitted he had not fully decided which model he wanted to purchase, he described the collection as “very niche” and a form of “subtle luxury”, adding that he was drawn to the idea of owning “something valuable”.

Nearby, Republic Polytechnic graduate Lim Jun Yu, 20, had been camping at the site since 4.30pm and was 68th in line by evening.


While he acknowledged there was a possibility of reselling the watches, he said the queue itself was part of the attraction – comparing the atmosphere to the frenzy surrounding Taylor Swift concert tickets in 2023.

“The only reason I’m here is really just for the experience - this is more of a ‘want’ than a necessity,” he said, adding that he and his friends planned to collectively spend a “low four-digit” sum.

Mr Lim, who had packed books, snacks and his phone, said enduring the long hours and unpredictable weather was simply “part of the process”.
At around 6.40pm, security personnel arrived to disperse the crowd at Ion Orchard.

Over at The Shoppes at Marina Bay Sands, the holding queue at Bayfront MRT station’s Exit B appeared even longer by around 7.30pm – stretching from one end of the exit to the other.

Unlike the informal arrangement at Ion Orchard, barricades had already been set up, with hundreds queueing in an orderly line.


Among those was 23-year-old Skye Tian, who joined the queue at around 5pm with several acquaintances.

And how does he plan to endure the night? “Not drinking too much water,” he said with a laugh, explaining that he wanted to avoid frequent bathroom trips.

Mr Tian, who is enrolling into Singapore University of Social Sciences later in 2026, said he intends to purchase the white model as a birthday gift for his sister.

The collection has been so hyped up that fans of the collabration in New York and Hong Kong lined up days ahead of its sale date.

* The Audemars Piguet x Swatch Bioceramic Royal Pop Collection launches on May 16, 10am at the Ion Orchard, The Shoppes at Marina Bay Sands and VivoCity Swatch stores, with purchases limited to one watch per person per store each day.


https://www.straitstimes.com/life/s...-swatch-royal-pop-launch?ref=latest-headlines

 

[niefeng80]

it is using quartz?

mechanical (manul winding).

Sorry to burst your bubble.

 

[buttbERry]

got a few threads on this liao

 

[PastaKong]

actually, if want also wear the real thing vs a plastic watch

 

[Cmon.Chump]

Although he admitted he had not fully decided which model he wanted to purchase, he described the collection as “very niche” and a form of “subtle luxury”, adding that he was drawn to the idea of owning “something valuable”.

sub $600 item count as subtle luxury?

then those uncles auntie using xiaomi phone also using luxury items LOLL

 

[Subprimer]

Perfect example why employers prefer FTs.

Can see Skye Tian is very close to his sister, interesting.

 

[dushensiao]

jin ugly lei, bo lui dont buy la...

even with this purchase, most cannot get a ss RO at retail unlike the moonswatch to speedmaster

 

[Whimsica]

Stay in shelter block people.

Want to make money from flipping please lah put in more effort go under the sun sleep under the moon.

 

[Koenig168]

The watch jin xpensive leh $500 plus. The vido many young ppl. Where they got money buy har

Cheap lah. Many many years ago, I attended an event to ballot for a Swatch Orb by Vivienne Westwood. Think it was already $200+ which is more than $500 in today dollars.

 

[standarture]

Eh… the ion shop is inside the mall. How they queue to confirm they are in the line? Tomorrow morning someone just cut in at the mall inside how they know?

Run in lor. First come first queue. It's not even limited edition.

 

[Laguna123]

The omega swatch collab how liao? Still hot in demand?

 

[WaterNinja]

How to stop people from buying to resell?

 

[arcturuz]

Those drive car one park inside ion carpark can cut queue

 

[Vincentlow82]

How to stop people from buying to resell?

Ban this item from carousell like those concert tickets.

 

[clipper]

The limited edition should be reserved for long time customers who support the brands for a long time.

 

[tiffanydunk]

It’s not limited pls.

 

[WaterNinja]

Ban this item from carousell like those concert tickets.

Sellers will list it as 'bought extra, bought wrong colour, selling for my friend'

 

[Nevereatrice]

plastic... lol