Swatch x AP Collab

yperic

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Swatch VivoCity not opening for Royal Pop launch due to 'overwhelming crowd', reminds customers it's not 'limited edition'​

Not opening.

image

Image from Syahindah/Mothership

There were queues seen at all three Swatch Royal Pop watches launch sites yesterday.



Here are some of the queuers in the morning.

Image from Rafael/Mothership


The scene at VivoCity was slightly different.

While there were lines there, it turns out they would not be able to get their hands on the new watches.

Here's the sign placed at the mall at around 7am.

Image from Syahindah/Mothership

Here's the social media account posting about it.

Image from Swatch/IG

They placed a friendly reminder that the drop was not limited edition.

Mothership understands that an announcement was made about the non-opening at around 6:20am.

A few folks who queued, Hiren, Daeng, Zhafran, and Juan, all 20, say they had been there since yesterday afternoon, and were very disappointed about the closure.

They said they found out last minute on Instagram, and wished management would have informed them earlier.

They will not be going to Ion or MBS because the size of the crowds there would probably mean they wouldn't get hold of a watch anyway.

A couple, aged 31 and 32, said they also found out from social media, and said they would have gone to the other locations if they knew.

Even with the non-opening news, quite a few folks remained at the mall.

Some of the people remaining said they were waiting for the manager of the Swatch outlet to give them their feedback.

Image from Syahindah/Mothership

Image from Syahindah/Mothership



 

AKsiao

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AP is expensive watch, but once stamped by swatch it immediately become worthless mass market shiat lol
 

elevate

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Relax la, 6 mths later got cheaper better mods from taobao lol
 

starry_starry_night

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Sad. People are engulfed by consumerism. No wonder the retailers are laughing on the way to bank.

I prefer people queuing to get into schools to learn new skills and knowledge.
Sad right?
If there are divine beings up there, they definitely will be shaking their heads at us
 

WaterNinja

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The last sentence seems like very reluctant sia.

though we don't have confirmed dates
 

WaterNinja

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What is in their brain???

Can someone explain to me please

Moonswatch now Swatch shop can buy anytime and no one wants it

This is going to be the same thing

Value is at the peak when launched for the first few days. Same for many phone brands.
 

havetheveryfun

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What is in their brain???

Can someone explain to me please

Moonswatch now Swatch shop can buy anytime and no one wants it

This is going to be the same thing
its all mainly scalpers and flippers trying to make a quick buck from others who are not stupid enough to queue
 

Hyruga

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It's still a marketing success for AP and swatch. The brands will be etched onto the minds of consumers and they will aim to get a real one next time. 'Free' marketing as well.

It's just a pocket watch so it's not stopping people from buying a real AP watch.
 
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