Think FC brand badly managed in singapore
Pricing too high end up all go grey
Hope gnomon eventually manage them like alphina and set price at sane but reflective range.
If not really a brand wasted by bad pricing and mkting
also a question of oversupply and overselling to retailers in my assessment.
perhaps with the greater financial might of citizen, the new owner, will allow them to reduce supply by holding stock back for now.
FC doesn't get enough credit as a super successful microbrand that has grown into one a notable and significant player on the global watch scene. their achievements include:
- having their own movements and factories
- acquiring a historic swiss brand and reviving it (Alpina)
- innovations like hybrid smart watches, smart straps
I'd challenge all watch collectors and WIS to suspend belief, ignore the brand, and assess FC and Alpina watches on their quality and design objectively. The low prices now actually means excellent value, for anyone who can appreciate quality finishing and movement more than branding.
A challenge no doubt particularly for Asians who tend to be swayed by big brands and ST fads and herd mentality.