Finally decided to pick up one of these pieces that you see coming out of China/HK in recent years, where ebauche movements are modified with modules to deliver interesting ways of telling time. Of course, there is some derivation from Swiss precedents, but I thought the Atowak Cobra in particular was a unique proposition - kind of like a cross between Urwerk UR-202 and the RJ Spacecraft.
Yes, the Cobra is a big piece, but I think any smaller and you can't see anything on the satellite hour wheel arrangement. With an unconventional case shape, the fit and look can't be expected to play the same way as the conventional round watch case (just like rectangular and square watches just work very differently). The caseback is also much smaller, and the watch effectively feels comfortable and sits nicely on my puny 6.25 inch wrist, more than you'd expect from the specifications.
Certainly, there are other companies that offer the same movement/features for a lower price, and maybe rewind 3 years back and I'd tell you that it's not worth it. But a watch is more than the movement - if so, the Cartier Tank quartz that I adore so much would be equivalent to a Casio $10 analogue piece. I do like the details and thought that have gone into Atowak's pieces - there's just something very coherent about each model that tells you that an extended process was involved in coming up with the output, not just throwing the movement into something - which is fine, but good design deserves recognition.