The Watch Thread - Part 7

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a562140

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I think I was wrong in my own understanding... seems like Rolex started making their own movts many years later after the founders trademarked "Rolex"

Rolex Forums - Rolex Watch Forum - View Single Post - Does Rolex make its own movements?

I believe Rolex started as an importer/distributor and set up in London, and only moved to Switerland because of high taxes imposed during the war.

I imagine that they struggled like any microbrand would today: no watchmaking expertise, not even swiss !

To me Rolex made their own success against the odds with licensing and marketing.

The first waterproof case (oyster) and automatic movement (perpetual), if I'm not wrong both were licensed technologies, not in house. Credit to Rolex to breaking the mould and trying to change the concept of the watch from a fragile instrument to a tool watch.

But to me this would not have been enough without marketing. Probably the first sports endorsement with the Rolex Oyster across the channel. Mind you it was a woman too so it was big news then.

For the longest time Rolex was also the biggest watch advertiser in the world, investing in TV, print, point of sale materials and of course endorsement e.g Wimbledon.

To me Rolex is a great story because of the innovation at all costs, in-house production is only a means to control QC, but not an end in itself.

Don't get me wrong i think brands like PP, ALS do great watches too, and they deserve what they can get with their highly finished products. But me the common chor-lor folk - the finest standards of jewelry would look out of place even on me :)
 

S1rius

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Dunno if I'm too late as I seldom visit this page ever since I got a steinhart myself. Totally value for money and quality is definitely there. Can't comment much as this is my first automatic but it definitely looks much better in flesh than on pictures. Mine is a Flieger Type A Premium btw

Ha. My 1st automatic is from steinhart too. Got e nav b chrono PVC. Good quality! You can order direct from their website, much cheaper!
 

a562140

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Ha. My 1st automatic is from steinhart too. Got e nav b chrono PVC. Good quality! You can order direct from their website, much cheaper!

PVD you mean :)

Is it really cheaper direct from Steinhart Germany? Of course the other consideration is local warranty and servicing.
 

PiPiChew

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PVD you mean :)

Is it really cheaper direct from Steinhart Germany? Of course the other consideration is local warranty and servicing.


It is generally cheaper to get from Steinhart Germany. Whatever you see from gnomon must add 7% to get final price. If you getting chronographs then the saving is quite substantial. Mine I got from gnomon because I support local business and I lazy to go create paypal account etc hahaha.
 

Lezzare

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A bracelet to complement your rolex?
1.jpg


Speedometer Official ®
 

rachdanon

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Well rachdanon... buy what you feel is "best bang for bucks"

but I won't group Rolex together with Tag Heuer n Omega. No way...

ROLEX watches are able to retain value and even increase value for some vintage watches is not just because of their brand only but also because they produce their own movts since Day One and the high level of customer service all ROLEX AD must provide, plus they also make it easy for clients to authenticate rolex watches at nearest RSC.

To me..Rolex is considered the first step into luxury watches which use 100% own movts.

PP and ALS are top end luxury watches. Till date, not many watch makers can match the QC level of ALS.

according to iceflight dai dai kor... ALS will assemble a watch movt, take it apart and then put it back together again before the watch is packed, sealed and delivered...

here are a list of watch brands we know n some of the movts they make or use (incomplete) from WUS forum
What watch companies still make their own movements?

Hey Henabi, thanks for reply and allowing me to clarify. Definitely Rolex has much more going for it than Tag Heuer. I was just basing on a purely objective point on hands on quality as felt in hand. A blind test so to speak and stretching the limits a bit. :D
 
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Chronology

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Hey guys! I've just pulled the trigger on this awesome buckle this morning! Bronze torpedo buckle from Maddog straps. Can't wait for it to arrive!

sa02.jpg
 

Azrielsc

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Hey guys! I've just pulled the trigger on this awesome buckle this morning! Bronze torpedo buckle from Maddog straps. Can't wait for it to arrive!

Ingo of Maddog is an awesome guy! Great choice getting something from him! :)
 

All in a Day

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I believe Rolex started as an importer/distributor and set up in London, and only moved to Switerland because of high taxes imposed during the war.

I imagine that they struggled like any microbrand would today: no watchmaking expertise, not even swiss !

To me Rolex made their own success against the odds with licensing and marketing.

The first waterproof case (oyster) and automatic movement (perpetual), if I'm not wrong both were licensed technologies, not in house. Credit to Rolex to breaking the mould and trying to change the concept of the watch from a fragile instrument to a tool watch.

But to me this would not have been enough without marketing. Probably the first sports endorsement with the Rolex Oyster across the channel. Mind you it was a woman too so it was big news then.

For the longest time Rolex was also the biggest watch advertiser in the world, investing in TV, print, point of sale materials and of course endorsement e.g Wimbledon.

To me Rolex is a great story because of the innovation at all costs, in-house production is only a means to control QC, but not an end in itself.

Don't get me wrong i think brands like PP, ALS do great watches too, and they deserve what they can get with their highly finished products. But me the common chor-lor folk - the finest standards of jewelry would look out of place even on me :)

There would be many other analogies but I would liken Rolex to Sunkist in terms of the strength of the brand association/acceptance with their product category of luxury watches and oranges respectively.

What is "luxury" is obviously subjective but that's another discussion.
 

Henabi

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There would be many other analogies but I would liken Rolex to Sunkist in terms of the strength of the brand association/acceptance with their product category of luxury watches and oranges respectively.

What is "luxury" is obviously subjective but that's another discussion.

just learnt something new about Rolex...

10 Things To Know About How Rolex Makes Watches | aBlogtoWatch

not only do they make their own movements but they also...
- has their In-House Foundry to make all that gold
- An Army Of Gemologists Work At Rolex
- Rolex Makes Virtually Everything In-House
 

chickenbackside

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There would be many other analogies but I would liken Rolex to Sunkist in terms of the strength of the brand association/acceptance with their product category of luxury watches and oranges respectively.

What is "luxury" is obviously subjective but that's another discussion.
Rolex is like your ol' reliable pair of Levi's 501 jeans. Everyone the world over knows of it, it's well made enough to last a long time, it's easily accessible, it goes with almost everything you wear, you can do almost anything wearing it.

But it's no bespoke Tom Ford suit.
 

arctuates

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I second chickenbackside and a562140. Several decades back Rolex, Omega, Heuer, and some others were competing for tool watch dominance, so at its heart Rolex isn't a luxe thing. IMO savvy and successful marketing, along with good grasp of fundamentals (e.g. not diluting their mainstays by issuing a million and one aesthetically different editions) constitute the biggest difference makers between R and the rest.
 
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