A lot depends, really, on your objectives. For your own stay (if you take out the investment element completely), then almost all of them are fine if you like it and if you like the neighbourhood. I personally won't recommend Tapestry for example (Tampines Ave 10 a lot of trucks going by), but it is subjective, and someone else may like the location. Or Treasure - 2200 units there. Again, some may like the fact that it's so big and got so many facilities and the monthly maintenance is so low, but others may shudder at having to live cheek by jowl with 2200 other units.
If I had to pick my preferences as a residence from the above list, I would take either Essence (quiet neighbourhood and will have an MRT station within about 7 minutes walk I think) or probably
Treasure at Tampines (but I would pick a unit in the quietest corner I can find), and enjoy all its other advantages.
From an investment perspective, probably the same 2 choices from the above list, with Treasure coming out ahead here. Even if you need to walk 9 minutes to get to the MRT station, at least it is walkable. And Tampines still beats Hougang or Sengkang for rentability.
But a lot also comes down to budget. Of course the projects above are all among the cheapest new launches, but if buying from a purely investment angle, then it might make sense to look at other new launches, budget permitting. For example, Sky Everton. Yes, it is around $2,550 PSF, but you might be able to get higher rental from a one bedder at
Sky Everton than from a 3 bedder at Riverfront Residences, assuming both cost the same. And Sky Everton has probably more upside potential (being freehold and within 3 minutes walk from Cantonment MRT station) and likely can find better quality tenants. Or if you don't want to stretch above $1M, then Parc Colonial would be a better bet. It's got all the advantages of a mixed development (mall and MRT on doorstep) without the drawbacks. Lots of people want the convenience, but don't necessarily want to live on top of a mall. And Parc Colonial will be easier to enbloc in 30 years time then Woodleigh Residences.