Mr. Wood
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Johnson & Johnson discontinues talc-based baby powder in US and Canada
MAY 19 2020

MAY 19 2020
Johnson’s Baby Powder represents approximately 0.5% of the company’s total U.S. sales in its consumer unit, according to the company.
J&J relaunched its iconic namesake baby product line in 2018 to reverse a decline in J&J’s baby care unit. While trusted for decades, the brand had fallen out of touch with consumers, namely millennial moms, who opted instead for cleaner, natural products from trendy upstart brands.


