Mr. Wood
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It’s Time for McDonald’s Stock to Shine. Here’s Why.
July 25, 2020
July 25, 2020
McDonald’s was hit hard during the first stages of the pandemic. A quarter of its stores were forced to close. Sales tumbled, and the company had to aid franchisees who saw business collapse because of Covid-19. From the market’s peak on Feb. 19 through its low on March 23, McDonald’s stock fell 36%. The stock has trailed even as the market recovered: Its shares are down 7.3% from the market’s Feb. 19 peak, to a recent $198.72, while the S&P 500 is roughly flat. Even worse, competitors like Chipotle Mexican Grill (CMG) and Domino’s Pizza (DPZ)—with app-driven delivery businesses—have seen their stocks surge.
Now it’s McDonald’s turn. Signs point to big improvements for fast-food generally and McDonald’s in particular. And with Americans back in their cars—but still preferring not to dine in restaurants—the drive-through is the place to go.
Earnings won’t be good. McDonald’s is expected to report a profit of 74 cents a share, according to FactSet, down 63% from $2.05 a year earlier, while U.S. and global same-store sales are forecast to fall 8% and 20%, respectively. Of course, the second quarter includes April—perhaps the hardest hit of all the months—and May, which was still awful. At the same time, McDonald’s breakfast business has yet to recover, while Europe remains in a tough spot.