Mr. Wood
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Dividend Aristocrats In Focus Part 25: Brown-Forman
November 29th, 2019
November 29th, 2019
Brown-Forman has a dominant position in its core product categories. Its flagship Jack Daniel’s brand should continue to lead the whiskey industry, with high growth from its smaller whiskey brands and tequila. The emerging markets are also an appealing growth catalyst and of course the dividend growth streak is enviable.
Brown-Forman is a good example of a great business trading at an exceptionally high valuation. If shares were to continue trading at 30+ times earnings, total return potential would be average. However, that is a speculation that we are not comfortable making at this juncture. As such, despite a solid dividend and very strong business, shares do not look particularly compelling for purchase right now.

