The company has been heavily bruised due to mismanagement from previous CEO. However despite this, It's brand power is synonymous with sports and inspiration and it still retain an enormous economies of scale & worldwide reach. I would not bet big on it as it is considered a turn around company. It might go even lower but I think the downside is limited imo.
It also pays 1.96% dividend (after accounting for 30% US tax).
New CEO Elliott Hill is a Nike veteran who is focusing on "reconnecting with retail partners" (like Foot Locker) and moving away from the failed "direct-to-consumer only" strategy.