I would recommend going for the Zotac AMP Extreme. This may probably be the most affordable brand when compared to the likes of Asus, MSI and Gigabyte. Yet, the build quality is comparable and you also get the longest warranty of 5 years if you register the product. Otherwise, most mid range like Gigabyte Gaming OC, Galax SG, etc, are good enough with little compromise. Top end models tend to be overpriced and overbuilt for no good reasons, unless you are some hardcore overclocker.
As to why Ventus is the cheapest, is because it is the budget series. Ventus --> Gaming X Trio --> Suprim X. There will be some deliberate cutback to make the higher end series look more attractive, but generally, you are not going to see a significant difference in performance. The Ventus may run hotter and louder because I am pretty sure MSI will always gimp the cooling solution on the Ventus series.