Why has Instagram become more popular than Facebook?

midnight999

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For the last few years, I have noticed that a lot of people who I know who used to regularly use Facebook between 2007-2017 either seldom use Facebook, don’t use it at all or have deactivated their Facebook account altogether.

These same people regularly use Instagram.

I personally regularly use and am active on Facebook and Instagram and a few people I know are also active on both but most are more active on Instagram.

I’m just curious as to why has Instagram become more popular and more common to use as the main form of social media than Facebook?

Does anybody know?
 

popsune1

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Because Instagram is very visual and attractive to the target audience who can have a constant stream of content to view.

Instagram is fairly easy to monetise for content creators such as by creating subscriber only content.
 

vbhelper

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actually fb and IG are fundamentally offering the same things
just that fb novelty wears off, people wants to try out new things
 

MoeLanYong

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Different market segment. Cleverly engineered.

If I want to market a boomer product, I choose FB

If I want to market a product for 20-30s, I use insta.

Make a guess which gives better ROI?
 

amazingone

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Gen Z and Gen Alpha now on tiktok, Instagram is a mix of different gens.
 

midnight999

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Facebook is for boomers. Insta for gen z. Now gen z moving to tiktok
I created a TikTok account about a week ago but haven't explored around on it too much. I don't think most people I know are even on it but I might be wrong as I haven't really asked people I know if they are on it.
 

jkohlc2

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facebook is for boomer and low SES people to post their wall of text and complain about stuff
 

Joseph12

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For the last few years, I have noticed that a lot of people who I know who used to regularly use Facebook between 2007-2017 either seldom use Facebook, don’t use it at all or have deactivated their Facebook account altogether.

These same people regularly use Instagram.

I personally regularly use and am active on Facebook and Instagram and a few people I know are also active on both but most are more active on Instagram.

I’m just curious as to why has Instagram become more popular and more common to use as the main form of social media than Facebook?

Does anybody know?
IG looks cleaner than FB which looks messy
Though some IG functions I think cannot mute videos still not good after so long
 

orpisia

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Facebook offers something like what Edmw does

Place for people to air their opinions views

Especially in Facebook groups

People who go to Instagram only know how to take pics and upload but not chatty like us
 

midnight999

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Because Instagram is very visual and attractive to the target audience who can have a constant stream of content to view.

Instagram is fairly easy to monetise for content creators such as by creating subscriber only content.
When you say subscriber only content do you mean content that only the followers can view or that only people’s subscription request has been approved can view that content?
 

midnight999

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Facebook offers something like what Edmw does

Place for people to air their opinions views

Especially in Facebook groups

People who go to Instagram only know how to take pics and upload but not chatty like us
What is Edmw?
 
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