this form of customer acquisition is more effective than splashing out big ads in TV or newspaper lol. One newspaper ad can cost 5 figure. One TV ad over a few weeks no 6 figure no talk. Let’s say their marketing budget is set at $1m. Just give out the codes at $300, offer an overtrade for $500, their net acquisition cost per customer maybe $600 only. $1m can cover 1,600 customers sia. And maybe more than 70% of these customers won’t even buy the new Samsung if not for this promo, so its 100% gains for Samsung. Even after all the big discounts, I won’t be surprised if Samsung still can get decent profits