Hoshino Resorts reveal Agoda (subsidiary of Booking Holdings which also own Booking.com) engages in fraudulent resale of hotel rooms

[stanlawj]

Hoshino Resorts reveals the reality of "Agoda malicious resale"... The "damage" that was occurring behind the scenes of President Hoshino's unusual post​

Jun Sakurai, Group Director of Group Marketing at Hoshino Resorts, said:
Hoshino Resorts, which says that "more than five to ten problems occur per day" with Agoda.

(Mr. Sakurai), spoke to us about the actual problems and their causes.

"Hoshino Resorts does not have a contract with the online travel agency AGODA, but there have been frequent cases where people who made reservations through AGODA arrived and were unable to secure a room. Just the other day, a customer made a reservation through AGODA for a hotel that was closed for maintenance. There is some kind of problem with AGODA's system." (From a post by President Hoshino X)

According to Hoshino Resorts, they have been issuing warnings on their official website since the beginning of 2025, but there are no signs of improvement, and in fact, there is a possibility that the damage may get worse.

Agoda, headquartered in Singapore, began its services in 2005. In 2007, it was acquired by Booking.com's parent company Booking Holdings (then Priceline Group), and now Agoda and Booking.com are part of the same parent company.

Regarding problems with reservations made through Agoda, Sakurai points out that "these issues have been occurring frequently even before the COVID-19 pandemic."

The same problem has occurred through other foreign online accommodation booking sites, but there have been some cases where the problem has been improved since then. However, with regards to Agoda, "there is no sign of any improvement at all," says Sakurai.

Hoshino Resorts places importance on reservations made through its own website, and is also known for "narrowing down the number of travel agencies with which it partners and contracts," according to Sakurai.

Although the company has contracts with some OTAs (Online Travel Agents), it does not have a contract with Agoda for its domestic accommodations.

-machine translated from:
https://www.businessinsider.jp/article/2506-hoshinoresort-agoda-booking-trouble/

 

[stanlawj]

Agoda's headquarters is in Singapore. The company is based at the UOB Plaza, 80 Raffles Place, Singapore 048624.

A fraud occurs when a company advertises, sells and collects payment for a non-existent service, in this case: hotel room that does not exist for the dates booked. Customers are inconvenienced, and the hotel is denied the rightful revenue from this customer who has to book elsewhere last minute instead of changing the booking dates.

 

[begintoend]

Agoda, headquartered in Singapore, began its services in 2005. In 2007, it was acquired by Booking.com's parent company Booking Holdings (then Priceline Group), and now Agoda and Booking.com are part of the same parent company.

we are involved

xiasway max

 

[begintoend]

hoshino resorts is very nice options for stay....

 

[wlalala]

heng i always book direct with hoshino

 

[エステ好きな野郎]

Haven't used Agoda in more than 10 years.... Heng ah

 

[Full_Cream_Milk]

Try to always book direct with hotel

Don’t use third party sites.

Later go hotel there your booking bo bah gey

 

[mynickname]

Agoda wont have rooms to buy if youre not selling rooms duh

 

[buttbERry]

long time no use this platform liao

 

[reno77]

Heng I use booking.com app

 

[Acetone]

Heng I only drink hoshino coffee

 

[Litmuss]

Try to always book direct with hotel

Don’t use third party sites.

Later go hotel there your booking bo bah gey

Hard truth is no matter what the hotel tells you that booking direct from them is the cheapest, it never is.

 

[focus1974]

time to switch to booking.com.

luckily i always use agoda ... and it has been flawless
everytime also no problem.

 

[cheesybites1]

lucky never encounter this issue so far

 

[herzberg]

Heng I use trip.com and occasionally japanican

 

[DW]

Hard truth is no matter what the hotel tells you that booking direct from them is the cheapest, it never is.

Precisely.. I can save alot from booking from 3rd parties.

 

[MrAwesomeX]

Try to always book direct with hotel

Don’t use third party sites.

Later go hotel there your booking bo bah gey

Moi go for cheapest option/tested hotels with reviews. Direct booking might not be always available .

 

[Full_Cream_Milk]

Hard truth is no matter what the hotel tells you that booking direct from them is the cheapest, it never is.

If you want to risk booking bo bah gey

To save some money…well.

 

[MrAwesomeX]

Hard truth is no matter what the hotel tells you that booking direct from them is the cheapest, it never is.

3rd party gives them much more internet traffic exposure ba . Lots of discount and membership tier also .

Direct usually is to rip off loyal local customers lol.

 

[MrAwesomeX]

If you want to risk booking bo bah gey

To save some money…well.

Is not some.... is like 10-20% more expensive for the same hotel