Not trying to stereotype, but that seems to be atypical to rural "tiong" thinking. Simple to the simpleton, shallow to those in the know.
Owning a luxury good doesn't imply certainty that the person has anything else. The measure of a person is more than that.
With social media, the public is getting better informed nowadays than before.
Don't underestimate their intelligence.
Not to say that the quality into making Rolexes is not good. (Even PP's owners acknowledge that for the quantity of Rolexes made a year, its impressive to maintain such watch quality standards.)
Not stereotype or "ah tiong" mentality.
its a fact.
General public who dont know a thing about luxury Watches knows Rolex.
General public who don't know a thing about durable watches knows Seiko watches are tough and durable.
Social media becoming accessible doesnt = equal to knowing more about watches.
In basic perception of Marketing n Advertising to general consumers, if you're not everywhere, that means you're not big enough, you're not good enough.
Rolex spends millions and millions of dollars on advertising and marketing.
How they can produce so many watches a year? Mass production using the strictest QC possibly available at this point of time.
how to ensure the highest possible retention in perceived value of Rolex watches?
- Highest possible level of customer service +
- Easy availability of Servicing at most Rolex AD +
- make every possible parts of Rolex watch ID-ed.
- On-the-spot authentication of rolex watches at almost all Rolex AD.
can every watch brand do that??? Not many
