those using iqair xiaomi balmuda and other AP with similar layouts, is the filter surface fully utilized? unlike those like ax40
Pretty much. But more important is the seal. For conventional (flat) air purifiers, the fan sucks in the filter a bit, so there's a sort of vacuum effect.
For the 360 degree types the Balmuda and Xiaomi have a mechanism to lift the filter (because gravity) and create a seal.
IQAir has the arms that work like a tiffin carrier to press all the sections together and seal them tightly.
Just looking at the surface of the filters, the dirt seems to be distributed quite evenly. Maybe slightly dirtier at the top nearer to the fan. Difference is tiny.
I suspect that the somewhat surprising readings from the Austin Air (also 360 filter) are because the filter is very heavy and sits on the base which is just a metal plate. So gaps form and some ambient air gets through.