In Singapore, queue for Balmain x H&M launch starts 3 days early
http://www.channelnewsasia.com/news/singapore/in-singapore-queue-for/2236702.html
SINGAPORE: The queue to get into H&M's flagship outlet at Orchard Building for first dibs of the Balmain x H&M collection started on Monday (Nov 2), three days before the actual launch on Thursday.
There were nine people in the queue just before midnight on Tuesday, mostly made up of students who were holding their group's place in the queue. First in line was 21-year-old Neo Jin Han, whose friend had started the queue at about 6.30pm on Monday evening.
"(My friend) will take over at 8am tomorrow. After that we will wait out the night together up till the launch," said Mr Neo. He said that he was queueing as the collection was a way they could own something from Balmain without having to part with large amounts of money.
Another in line on Tuesday night was 25-five-year-old student Pei Wen, who was spending her time by working on a school assignment.
She told Channel NewsAsia she was aiming for a S$799 embellished dress and some T-shirts, despite being let down by some of the T-shirt designs.
"But (the T-shirt collection) is quite disappointing," she said. "The shirts have 'Balmain Asia' over them and Balmain is a French company. I think they were just trying to make it unique to this region."
Mr Neo begged to differ: "The T-shirts are what everybody wants."
According to the H&M app, purchases are limited to a maximum of one piece of each item per person to allow everyone to shop the new collection. It also says that every group of 30 customers will be given a different coloured bracelet to determine what time they will be allowed into the store to shop. Each group only gets 10 minutes to make their purchase.