Hmm.. I am actually rather hesitant to post my ending figure since I think that shouldn't be where the focus is. But since you guys are asking for it,
here it is.
My TV is calculated using the Gordon Growth Method and CoE is derived using CAPM.
Looking back at WFM's historical data, it has been growing its revenue at 9.53% and 11.68% CAGR for the past 5 and 10 years respectively. The initial 7.5% projections is decided after factoring in the current outlook and personal opinions on their corporate actions as of late. I estimate that they should take approximately 2 years before gradually stabilizing its growth to a figure that is slightly below its historical level.
Since their growth strategy is dependent on the development on stores, my CapEx figure is derived using a certain percentage of its sales generated. In this case, an average percentage of the last 3 years would be approximately 1.8%. Hence, you see a growth in CapEx alongside the growth in revenue.