How much for a cable den consider
reasonable?

iirc the charger (wall unit) is also $28 leh ...
so in that sense, i suppose $28 for a cable with authenication chip in it is EX bcos they dun even bloody need to put the chip in one in the first place ... its just a means of denying 3rd party party poopers ... but more vitally (for us) is pay Apple more $$$$ !!!
pardon my rant, but i bot 2 pcs already

if needs must, need be ... then need to do it

what to do, kenna squeezed balls by A-P-P-L-E !!!
EDITED :
i posted prior to reading and confirmed that plug is indeed $28 !!!
so ... hmm ... u see my point !!! the plug is way more useful than the cable ... but same price
