Hope their pricing strategy work in current situation. But i doubt so
so far their pricing strategy seems to be working.. they actually sold a number of units during the circuit breaker without any physical visits to the showroom.
Hope their pricing strategy work in current situation. But i doubt so
so far their pricing strategy seems to be working.. they actually sold a number of units during the circuit breaker without any physical visits to the showroom.
Basically the lower-priced units facing the condo entrance.
Will be interesting to see if buyers will bite on the 2.5k+ psf “premium” units
Depends on how atelier price their units.
If gap is more than 300psf, then maybe.
Nothing heard on Atelier right? Bukit Sembawang is always so slow on their launches (Liv @ MB as well)
If atelier price 2.5-2.6kpsf then Kopar subsequent sales will gg.![]()

Secretly hoping that’s the case![]()
if atelier price below market, CEL has margin to cut Kopar prices.
remember the land cost of only 11xx psf approx? hahaha
The early buyer’s fate for Kopar rely on how atelier will be priced.
Yes, CEL got room to adjust price lower as the breakeven price for Kopar is only 17xxpsf.
I thought the breakeven is like 16xxpsf not 17xxpsf? ��
if atelier price below market, CEL has margin to cut Kopar prices.
remember the land cost of only 11xx psf approx? hahaha
The early buyer’s fate for Kopar rely on how atelier will be priced.
Yes, CEL got room to adjust price lower as the breakeven price for Kopar is only 17xxpsf.
which means at the early launch of average 2,350psf, the profit margin was approx 40%. quite a fat margin and plenty of room to cut! haha
if kopar's offering was of better quality and even if price was only slightly lower than atelier, i think people may still choose kopar over atelier given the latter seems to be more of a boutique offering.
but looking at the furnishing and overall quality... hmmpf
pullman cut a bit of its prices. caveats lodged in june for the smaller units are hovering at 26xx psf mark (earlier caveats touched 3xxx psf mark) . i doubt atelier will launch at 27xx if it wants to avoid a fate similar to pullman. pullman has a brand record while atelier doesnt.
CEL has a history of screwing its early buyers (if needed). Remember Cityvista Residences?
Not really.
They also have projects that like to screw the late buyers too.![]()
I.e grandeur park, park colonial all keep increase price like no tmr in the later part.
and people still buy!
which means at the early launch of average 2,350psf, the profit margin was approx 40%. quite a fat margin and plenty of room to cut! haha
if Kopar Newton 's offering was of better quality and even if price was only slightly lower than atelier, i think people may still choose kopar over atelier given the latter seems to be more of a boutique offering.
but looking at the furnishing and overall quality... hmmpf
pullman cut a bit of its prices. caveats lodged in june for the smaller units are hovering at 26xx psf mark (earlier caveats touched 3xxx psf mark) . i doubt atelier will launch at 27xx if it wants to avoid a fate similar to pullman. pullman has a brand record while atelier doesnt.
I wonder given the increase in costs of construction because of the social distancing and more tests on the workers, will CEL be able to maintain the $2350 psf average?