Yes, agreed that CEL play their tactics rite.. just like the M developer.. they priced their units correctly for the lower floors and expected them to be snapped up during initial launch.. subsequent units can price higher and slowly sell.. they oni need to hit 20% sales to secure the bank loan..
For those that are waiting for the dev to drop price, all i can say is the possiblity is very low for this project.. firstly, u need to understand whats the point of them doing that? They canot be selling below their breakeven price aka lose money.. then might as well dun build..they are businessman, not charity organisations... they also hv a min selling price to hit, otherwise bank oso wont loan them money..
Those projects tat can drop price.. why they can afford to do so? Cos in the first place, their ‘markup’ is very high and they ady sell enuf units to cover their ‘breakeven’ price.. so they can reduce their price.. even by reducing their price, they are still selling at a profit .. for example Woodleigh Residences.. whyy their phase 1 launch is higher? Cos their ‘profit margin’ is high.. even now they reduce price, they are still selling at a profit.. this is when the market is doing much better back then.. but now, its a different ballgame altogether.. so dev canot afford to price their units so high in tis current market if they wan their project to move..
Aunty hola.. is this considered sales talk??
If the launch was not in current climate and without the sudden frenzy after enhanced measures, 22xxpsf-23xxpsf for CCR new launch the queue might have strength to Newton Food Centre already, when Woodleigh Residences launched above 2000psf there were also ppl biting, no doubt sales could be less ideal today but it should see good take up in time to come.
