I believe why many outhere are complaining about the glossyness is because probably most of them are very well accustomed with LG matter displays all these whille. I also love matte as its not reflective. Hence my earlier TV set was Philip which uses LG DIsplay IPS matte panel. I luv it. However, i just purchased the lg 47Lm6690 from best denki. I find that the glossyness is tolerable its actually semi glossy. there are good brand leD tvs outhere which are more super glossy than this.
So i guess we can adjust to this semi glossy screen over time. Not so bad.
So i guess we can adjust to this semi glossy screen over time. Not so bad.

I watch at night with lights off so doesn't affect me except light bleed at the edge when watching movies with black borders.