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Tim Cook's Four Words Reset Apple's AI Narrative
• Tim Cook's statement, "We've rarely been first," reframes Apple's AI strategy, positioning it as a deliberate, late-to-market innovator.
• Apple aims to reimagine existing categories rather than invent them, focusing on user experience and usability over being the first to market.
• The company is investing heavily in AI, recognizing its importance as a potential primary interface for computing.
• Apple's head of software engineering, Craig Federighi, revealed they scrapped a hybrid approach to upgrading Siri due to quality concerns.
• Cook's words aim to reassure investors, employees, and customers that Apple's focus is on getting AI right, not being the fastest.
https://www.thestar.com.my/tech/tec...e-and-reminded-everyone-not-to-count-them-out
• Tim Cook's statement, "We've rarely been first," reframes Apple's AI strategy, positioning it as a deliberate, late-to-market innovator.
• Apple aims to reimagine existing categories rather than invent them, focusing on user experience and usability over being the first to market.
• The company is investing heavily in AI, recognizing its importance as a potential primary interface for computing.
• Apple's head of software engineering, Craig Federighi, revealed they scrapped a hybrid approach to upgrading Siri due to quality concerns.
• Cook's words aim to reassure investors, employees, and customers that Apple's focus is on getting AI right, not being the fastest.
https://www.thestar.com.my/tech/tec...e-and-reminded-everyone-not-to-count-them-out
