Gotta list down your priorities and see what’s possible. What’s a must have and what’s good to have. From what I see from what you’ve said so far, your SO’s priorities are:
MUST have
1. 1ct or more
2. Below $10k
Good to have
3. Diamond
4. Colour
5. Cut
6. Clarity
7. Brand
Then you try to find out or sit down and discuss with her what she’s willing to cut down on in order to hit the MUST have.
The biggest price cut is if you willing to go for another material. Moissanite is an excellent option. If she’s ok with moissanite you can easily get 1ct below 10k.
Next biggest is probably colour. Someone here got a grey diamond. Since its perceived value is lower, should be much cheaper.
Play around a bit with the balance on each item, compromise a bit on each, colour reduce a bit, cut a bit lousier, got some occlusions, etc.
But if her MUST is everything is good. Then no choice la the price sure go up mah.
Girls maybe will compare but got so many things to compare. Mine bigger but yellower, yours smaller but more sparkle. Hers very small but Tiffany and co. Ok mah each person got their own good point.
Ya fully agree it’s personal pref but I believe it’s girls pref that matters.like some ppl just care about the brand and so on.
For her is Juz the carat and bling. No mention of brand or anything else at all other then that and the settiing with side diamond

but as time goes by, the 1ct doesn’t matter that much anymore. That extra $7k can be used for a holiday, house renovation or family planning.

