This is what I read:
''The Black by Brian Gavin signature diamonds have ancillary facet angles which are optimized to reduce low intensity light zones within the diamond (they coin it the “Gavin Effect™”). To put in layman terms, the term “ancillary facets” basically refers to the star facets, upper girdle facets and lower girdle facets.''
Its just to do with the star facets, upper and lower girdles that generally affects the thickness of the arrows and fire.
Smaller lower girdles will give thicker arrows = easier to see the blacks and obvious arrows. Pros is you get better fire but at the expense of reducing the brightness. These types of diamonds tend to look better in places with spotlights but worse in daylight.
Higher lower girdles is the opposite effect with thinner arrows. The best range that most people will want is 75-85%.
Star facet is more to do with the contrast in the triangle size near the crown part. It doesn't affect the arrows. The best range is 50-55%.
This site has good info about it:
https://www.prosumerdiamonds.com/star-facet
Upper girdle is more to do with the classic, painted, dugged girdles and then being regular (doesn't affect arrows). Though I do see some painting and digging effect on some of their Black series. Maybe this part is not implemented by them yet.
Essentially, the only part that should affect the arrows in the Gavin Effect is the lower girdle facets and that's mostly to do with the thickness of it. ]
I think its more to do with the light you're seeing them under too.
This is my JP SIC. Star facet 50%, lower girdle facet 80%, Upper girdle is Classic. The arrows are most obvious in outdoor shaded lights and my kitchen and bedroom light. My kitchen and bedroom light is fluorescence and energy saving LED. They are all covered with a frosted glass which acts as a diffusion. Best lighting to see arrows are in diffused lights. The rest of the other lights is more to see fire then cannot see the arrows clearly.
P.S. Make sure your diamond is clean too