Hi there. I beg to differ, though I didn't pop by many stores. Bf and I walked around stores looking at both their diamond rings and wedding rings. We started off with Tiff&Co and Cartier. Tiff&Co made me feel like I was at a factory store. Sorry, lacking of words on how to explain better. Cartier only cared about how much budget you could set aside. If I asked to see something of a bigger carat or obviously more expensive, they were reluctant to take it out. Pity though as I thought there was a pair of wedding bands which we liked but due to service not being there, we won't be ever heading back.
Goldheart.. Just couldn't care less..? "I'll take out whatever you want to see." At least can answer when I had question..
Love&Co was really friendly and I felt good atmosphere throughout

They allowed to view the diamond's arrows but couldn't see the hearts as the diamonds were already set. The arrows weren't that fantastic but I thought as long as the diamond sparkles, that's all that matters. Sadly, I couldn't compare the diamond rings even outside the store.. They have nice wedding pillow then! Haha
There was a wedding band I saw online from SK jewelry which I thought was really lovely so we visited the shop. Indeed, I really loved the whole outlook of it. However, the guy who attended to us was jst very unwelcoming especially after we told him we weren't engaged yet but soon.. And then, the whole time was black face. I stayed long because I really wanted to keep looking at the ring as if to drop hint hahahahha but I really couldn't lol.. And bf said we're not gonna consider to buy from them because the customer service really wasn't there..
Meyson was friendly up till the point when they ask what other shops we've visited. Then they like to bash these shops and sing praises for the ones sold in meyson lol. Pity though as their rings are nice but I don't like bashings.
Common thing among all these shops are that they don't allow pics to be taken (except for cartier) but at least they'll write the model number and price for us.. But I can't picture it when I bring it home that day lol and they also don't allow to bring the diamond/ring outside the shop to view under natural lighting, which I felt was really a pity. And really, their focus is just in the 4Cs. And they'll add on that their diamonds have perfect cut/hearts & arrows but they don't let you verify.?
Then we went to JP and the customer service was just amazing that even bf could not refuse. We only got ideal range though as we felt no need to be "so perfect" and in any case, need to keep within budget

bf wanted to settle wedding ring then also but our salesperson said to do it after our engagement ring was done, in case I wanted to find a matching ring with it or one which can flush tgt..
Oh we also went to venus tears.. Service was excellent, I believe I could even view 80% of the rings on display HAHAHAHA but none of the diamond rings spoke to me. Their wedding rings were lovely though

bf eyed one but I liked another one so hoping he would change his mind over the next few months xD
Anyway, don't keep thinking the people here are staffs from JP. You should try go JP, at least get the free diamond education. Really, they won't force you to buy anything. You can even leave after having the education and buy from one of the b&m stores.. But make it your last diamond shop bah
You can check YouTube and maybe even articles. Try to avoid flat carat weights like 0.5 CT. Paying premium for a D colour and IF clarity is not worth especially if the difference between D vs F or even G colour and IF vs VS2 clarity are unnoticeable to the naked eye. For VS1 and 2, probably need to check if eye clean and if there are durability issues eg feather across the girdle. Best bang for buck would be a F VS2 or G VS2 if you aren't colour sensitive. Then just up the carat to one you're comfortable with within your budget