How much does it cost the company to print additional 1 or 2 pages of risk clauses? I think these 1 or 2 pages is definitely more important than 4-5 pages of BI which may or may not materialize. And these 1 or 2 pages of black and white agreement can lessen alot of unnecessary disputes and resources. I don't think any insurers will want to incur additional expenses on legal cases as well as repair their tarnished image because of black sheeps in their company.
Perhaps you can carry out a street survey with door gifts to ask the general public (those who own endowment plan) if they know their endowment policy may results in no gain at all or losses because of the participating fund. And also ask them if they know what the protection riders can have impact on their policy returns. The answer is pretty straightforward.
Just a thought then randomly flash through my mind:
We all know (most likely) how big insurers like to sell their projected returns.
P for eg, they will go "Mr Client, it is important and I have the obligation to hi-light these risk to you big big that this is a long term policy which requires you to commit for 20 years, the returns could result in no profit or even a loss at the end of the 20 year period.
We are the only company that have achieved AA rating, this comparison chart is done by wen consulting u can see we have the most reserved funds to sooth out bonuses compared to the other players. since we are so strong, most of the time the company have no problem paying out the projected bonuses. We are a big and reliable company for a reason, would you agree Mr Client?"
Now all u need is a chio agent to smile smile a bit and we could sail on to the next page with small small normal sized wordings.
A good salesmen can cover big big words like this really easily. If they can sell, even if it's an outright scam, they will be able to sell too. They say the best salesmen are scamers.
Anyway, back to the pointn, now we have printed big big words as sugested by Perisher. Can the consumers still feel they have been taken for a ride? Absolutely.
Now they will argue what kind of good impression abt the big company they have been missold 20 yrs ago.
Next time we will still argue what's the point of printing big big words when a salesman could easily mask the effect of it.
Prsonally I don't think printing big words can solve the issue.
Words carry no weight on its own regardless its font size.
It is emotions that overrides everything.
Consumers should still do their own independant due deligience.
Instead of big big words, we still need someone honest and ethical to sell the product in a serious and proper manner rather than smiling pretty agents.
Feel free to disagree.


