GoodBetterBest
Supremacy Member
- Joined
- Jan 23, 2019
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There is actually no confusion... it's just that Singaporeans are an impatient lot and want to get their hands on the latest phones before they are released in our market... so they want to buy whatever is out there, whether it an India or China launched phone... then complain it's confusing... if you stick to buying the phones from Singapore official Xiaomi retailers, then the naming is pretty standard... and that's the global international model...
China & India are huge markets... prioritizing these markets with exclusive models makes economic sense since they cater for the specific demographics of those huge billion people market... Singapore's marketing so tiny, what we buy probably doesn't even make a dent in Xiaomi's figures for one state or province in India or China... so we just got to take whatever is thrown at us lor... that's the reality...
Xiaomi won't be as successful as it is today if they don't know what they're doing... they know what they're doing and they're very good at it...
May be not to you. Let me share.. last time Redmi (no Note) range are the smaller size phone. At least, that's to me. Now it's as big as the Redmi Note.
I see Samsung is more consistent and even their note and then their plus... somehow, I still find it easier to follow their range.
Last time, I can't remember which model now... when I get the case for my xiaomi, I must be very sure what to order and double check for pro or something. Even the seller online must clearly state so that we don't make mistake. Cause the size is different.
Oh yes, then there was the picophone (which I wanted to buy for my next phone when they have a new one coming) which don't know what happen to it.
And they have so many other "sub brand" like Roidmi, etc. I first thought it was XiaoMi, then it wasn't. Then Xiaomi sells vacuum cleaner made by them ? Today, somebody just asked me the Deerma... thought it was XiaoMi, then not sure. May be you don't think it's fair to include this... but these are the things that make the XiaoMi brand confusing.
Ok, just to name a few.
If Xiaomi wants to build a brand that we can stick to, then they have to do more long term marketing planning. Focus on the marketing side as well and not just the technology side of things.