those shops usually start with the same bundle that Sony is giving (with cash rebate, freebies etc), then reduce a bit. I bought my A6000 during some sony promo as well, got it for cheaper (from alan photo I think).
Alan photo's service is... well not great to say the least, but if you do your homework and just want to buy the camera/lens and go, it's usually the cheapest. I bought the SEL50F18 there for a lot less than what the other shops were quoting.
Just have to call the usual shops and ask first. If prices around the same I usually get from TK photo since service is better. Got the SEL35F18 there, it's a superb lens for travel.