Swatch x AP Collab

[apple459721]

 

[cosmothecat]

How to wear this? Put inside pocket? Or around the neck??

Need to buy another 3rd party adaptor strap. Then become a cheap AP.

 

[Newtype_com]

How to wear?

 

[sk0065]

Now can walk in to buy already?

 

[cosmothecat]

Now can walk in to buy already?

what is the queue situation like now?

 

[trd2970]

Anyone queuing today?

 

[Mila Azul]

Swatch-Audemars Piguet watch launch ignites global chaos, tear gas fired in Paris​

From New York to Milan, buyers push and shove each other to get their hands on the ‘Royal Pop’ timepieces​

2-MIN READ

Agence France-Presse
Published: 10:17am, 17 May 2026Updated: 10:21am, 17 May 2026


The launch of limited edition Swatch watches descended into chaos on Saturday in several European cities and New York, with French police firing tear gas to restore order at one store near Paris.

Hundreds of people waited through the night – and in some cases for several days – hoping to get their hands on the “Royal Pop” timepieces, made in collaboration with luxury watchmaker Audemars Piguet.

In France, lines of hundreds of people formed through the night in several cities and a police source said officers fired tear gas to control a 300-strong crowd outside a Swatch shop in the Paris region.

A metal shutter and two security gates were damaged in the incident and police said the stores had underestimated the need for security.

Things also turned ugly in Milan, where a fight broke out in front of a Swatch store at opening time on Saturday, according to footage broadcast by local media.

In the Netherlands, police had to intervene at a plaza near The Hague after hundreds of people flocked to the store.

Swiss police officers secure the area where customers queue to buy the new “Royal Pop” watch in Geneva on Saturday. Photo: EPA

According to the police, “there was a tense atmosphere and some quarrelling”. When the store decided not to open after all, people were sent home. Swatch stores in Amsterdam and Utrecht also kept their doors closed.
It is not clear when the stores will reopen. On its website, Westfield Mall of the Netherlands announced “that the introduction of Swatch in collaboration with Audemars Piguet will NOT go ahead. The store will remain closed this weekend”.

In New York, the opening of the Swatch store in Times Square was met with “pushing and shoving” in the waiting crowd, John McIntosh, who had been in line since Wednesday, said.

“It was like a mosh pit,” the 44-year-old said.

“People who got here last night have gone to the front, people who cut this morning, whoever cheats and pushes the hardest hits to front.”

Like many others, McIntosh hoped to get his hands on the brightly coloured watch – sold in store for US$400 to US$420 to resell it immediately at a huge mark-up.

A customer shows his “Royal Pop” watch outside a Swatch store in New York on Saturday. Photo: AFP

Another buyer, who gave his name as Mac, said he had managed to get his hands on one after five days of queuing.

“It was pretty hectic … it’s nasty, but I was able to get in,” he said.
“Retail for them is about US$400, I sold one just now for US$4000.”

Dressed in a grey suit and shades, Benny, 30, decided to pay rather than wait, shelling out US$2,400 for one of the watches.

“It’s basically US$2,000 over retail, but you can’t get an AP (Audemars Piguet) for less than US$2,000, so I think it was a steal,” he said.

“I’d rather pay a premium and come out and get it.”

Swatch was forced to close its stores in London and six other UK cities for “safety considerations” after huge crowds gathered outside.

Swatch declined to comment when contacted.

 

[cosmothecat]

 

[cosmothecat]

 

[helloicanseeu]

https://www.asiaone.com/lifestyle/a...erral&utm_campaign=a1trendingc&utm_content=x5

most of these young people are scalpers ...

 

[itedino]

This is a huge insult to us AP owners

I feel very happy

 

[itedino]

1 year later depreciate like siao

 

[toolbox03]

When collab with patek

 

[mastermember]

Soar in demand? Price need to come down first

 

[helloicanseeu]

is it possible they hired people to queue and buy? lol

pump and dump tactic ... dont see why anybody wants to wear this as a social status symbol

 

[cosmothecat]

is it possible they hired people to queue and buy? lol

pump and dump tactic ... dont see why anybody wants to wear this as a social status symbol

Because of AP branding

 

[helloicanseeu]

Because of AP branding

that piece of plastic is trash in time though, they are milking this brand name indeed.

 

[cet87]

When collab with patek

I think riot Liao if collab with Rolex.

 

[cet87]

that piece of plastic is trash in time though, they are milking this brand name indeed.

That’s what everyone is after, the brand.

 

[helloicanseeu]

I think riot Liao if collab with Rolex.

lidat can triple collab, swatch x rolex x AP, milk all the way ...