Swatch x AP Collab

[batman_888]

well swatch met their objectives. create chaos worldwide. so people remember the brand

 

[batman_888]

One influencer was wearing her AP and showing off this on her social media. This could be the target audience.

you know influenzer are famous to being cheapo right? where will they spend if to show off in their social media.

more likely been sponsor lah

 

[clipper]

Influencers are being ‘paid’ to wear and displayed those stuff. The swatch and ap marketing team deserves a bonus.

 

[dushensiao]

AP know normal folks will never be able to get a RO at retail so by offering this, easy way to get free money.

 

[koster]

you know influenzer are famous to being cheapo right? where will they spend if to show off in their social media.

more likely been sponsor lah

That says a lot of the sponsor's taste/choice

 

[dev_stg_prd]

https://www.asiaone.com/lifestyle/a...erral&utm_campaign=a1trendingc&utm_content=x5

most of these young people are scalpers ...

https://www.facebook.com/reel/27375609812127365

 

[yperic]

Shoving, tear gas, forced closures: Chaos at Swatch stores as brand launches collaboration with AP​

Hundreds of people waited for several days outside Swatch stores, hoping to get their hands on the Royal Pop timepieces, made in collaboration with luxury watchmaker Audemars Piguet.

The Royal Pop is an official collaboration between luxury watchmaker Audemars Piguet (AP) and Swatch. (Photo: Swatch)

The launch of limited edition Swatch watches descended into chaos Saturday in several European cities and New York, with French police firing tear gas to restore order at one store near Paris.

Hundreds of people waited through the night – and in some cases for several days – hoping to get their hands on the "Royal Pop" timepieces, made in collaboration with luxury watchmaker Audemars Piguet (AP).

In France, lines of hundreds of people formed through the night in several cities, and a police source said officers fired tear gas to control a 300-strong crowd outside a Swatch shop in the Paris region.

A metal shutter and two security gates were damaged in the incident, and police said the stores had underestimated the need for security.



Things also turned ugly in Milan, where a fight broke out in front of a Swatch store at opening time on Saturday, according to footage broadcast by local media.

PUSHING AND SHOVING IN THE WAITING CROWD​

In New York, the opening of the Swatch store in Times Square was met with "pushing and shoving" in the waiting crowd, John McIntosh, who had been in line since Wednesday, told AFP.

"It was like a mosh pit," the 44-year-old said.

"People who got here last night have gone to the front, people who cut this morning, whoever cheats and pushes the hardest hits to front."

Like many others, McIntosh hoped to get his hands on the brightly coloured watch – sold in store for US$400 to US$420 to resell it immediately at a huge mark-up.



Another buyer, who gave his name as Mac, said he had managed to get his hands on one after five days of queueing.

"It was pretty hectic... It's nasty, but I was able to get in," he told AFP.

"Retail for them is about US$400, I sold one just now for US$4000."

Dressed in a grey suit and shades, Benny, 30, decided to pay rather than wait, shelling out US$2,400 for one of the watches.

"It's basically US$2,000 over retail, but you can't get an AP for less than US$2,000, so I think it was a steal," he said.

"I'd rather pay a premium and come out and get it.”



Swatch was forced to close its stores in London and six other UK cities for "safety considerations" after huge crowds gathered outside.

Contacted by AFP, Swatch declined to comment.

Source: AFP/iz

 

[Redberries]

Haiz....all can't get the Real AP...all rush to get $500 mixed name AP

 

[PikaPika33]

Very low class

 

[Redberries]

I read that it's non-limited edition.

So what's the point. Can keep producing not rare.

 

[人造人16 号]

are other countries also queuing? or uniquely sinkies

https://www.facebook.com/reel/27375609812127365

seems like other countries even more jialat.

Violent fighting over the watch!

 

[deathan9el]

saw the TT video at a Swatch branch in M'sia
utter chaotic w/ pushing & all in the Q

geezzz ...

 

[apple459721]

 

[apple459721]

This watch Not even limited edition why people rushing?

good for AP & swatch to milk these ppl..

 

[dev_stg_prd]

well swatch met their objectives. create chaos worldwide. so people remember the brand

Should just ban such promo

 

[galmongie]

 

[lanky_al]

Lmao. At this price, can get the actual royal oak at the grey market already. Are these people delusional??

Check out 'AP x SWATCH full set', available at S$58,888 on #Carousell https://carousell.app.link/vGO87kYjd3b

 

[testart]

SOC Riot police activated ah?

 

[UltraManG]

This watch Not even limited edition why people rushing?

good for AP & swatch to milk these ppl..

I'm so wondering the same thing. Best thing is there are people willing to pay scalpers sky high prices for something that is not limited

 

[Nevereatrice]

Lmao. At this price, can get the actual royal oak at the grey market already. Are these people delusional??

greater fool theory