Swatch x AP Collab

LouisSaha

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Swatch is swatch. Omega x Swatch put omega big big still plastic swatch

See? These collaborations give people the illusion of owning something they don’t

These stewpig swatchxap sure become 烂大街 soon.

yikes! Selling mine nao!!
I still remember their colour on their watch dye onto customer’s skin and clothes. Lol
 

cet87

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ap-x-swatch-royal-pop-may-16-v0-s80bwj9zba0h1.jpeg


the black one looks ok.
 

Strangemushroom

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Look around you when walking on the streets - Out of 10 people, how many are wearing mechanical watches nowadays?

Smart phones/watches are not quartz watches (crisis)- they are competition from another level.

Industries that manufacture telephones, cameras, camcorders, calculators, dictionaries, voice recorders experienced this and perhaps laughed at the thought that a simple smartphone will put them out of business, but the smartphone won.

Mechanical watches are basically as useful as a gold chain/bracelet/jewelry nowadays but with more maintenance cost.

Swatch and AP probably trying to get the hype back from younger people to let them know the luxury watch segment exist outside of Rolex- out of which 10 you see outside maybe half are reps, but that's another topic another story

Swatch CEO probably call AP CEO 'hey bro, if you're not doing this, we're just going to get other brands to work on it, and some factories in China will probably be doing the same crap to your AP branding like fakes and unofficial collabs like Seiko Nautilus/BAPE Rolex but with AP not getting any cuts out of it'
 

benzene

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Target segment will be different.
Those that can afford an AP will always be up there.
Is a market strategic that can both earn money and increase brand awareness
 

batman_888

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will the chao flipper demanding parking ticket will be there to q?
 

coolhead

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Swatch is swatch. Omega x Swatch put omega big big still plastic swatch

See? These collaborations give people the illusion of owning something they don’t

These stewpig swatchxap sure become 烂大街 soon.

yikes! Selling mine nao!!
Could you advise which colour scheme of the Collab best follow suit the Stainless Steel AP?
 

Lifeinmotion

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Looks like make belief kitchen toys for kids to play - when I grow up I want to be.....except to stoke poor people
 

Aw2006

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What is the appeal of the new edition? See left right up down also can't get it?
 

virtualape

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This is a huge insult to us AP owners
im already insulted by the swatch omega moonwatch collab...so much so that i sold off my last piece of moon and seamaster. pui!

dont understand the logic behind it. if ap wants to capture mass market, just come up with another sub brand. it should work since theres an ap legacy.
 
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