TeenTitan01
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- Dec 26, 2007
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Skydweller lor
rolex screwed with & made a number of initial skyD buyers upset. the skyD was initially released in PM only. thus, along with the DD, the understanding is they'll be PM only watches.
at basel this year, rolex announced skyD will be avail in s/steel and 2-tone, adversely impacting on its image & exclusivity.
for whatever reasons, despite its innovative technology, somehow the skyD's popularity didn't take off. could be the price vs image thing. for the $70k asking price, people could turn to more exclusive brands like AP, PP, etc.
so with plenty of skyD movements lying around, rolex had to come out with a strategy to move its huge stockpile. maybe.
