You wouldn't take a over-$10K risk on something that's not gonna be worth all that trouble, right?
I liked the final paragraphs of the article.
"Fine watches also imply good taste and savvy, being the preferred brands of the well-to-do and the experts.
The presumption is that if people with the means and the know-how to pick the best tickers available have opted for these ones, then they must be the crème de la crème."