Watches are very personal, so it is important to find out the wearer's preference first. Is it for yourself or a gift to someone else? What type are you looking at? Dressy? Sports? There's many types around. How old is the wearer and what's her style like?
Important to know all these as to find the best one

For example, I'm a lady but I have no qualms spotting a pilot watch but not all ladies will like/pursue this choice.
While I am not too familiar with prices of most watches in the market right now perhaps I can give suggestion to styles or some brands?
Some other questions:
- What kind of movement are you looking at ? (Automatic or quartz etc)
- Does it have to be swiss made or you are open to choices?