Honestly, a lot of time, it's the heart talking not the head

OQ is supposedly one of the finer quartz watches around with its movement a work of art per se. Plus it's also considered rare as Rolex apparently made only about 25k pieces throughout its run of around 20+ years.
Due to its rarity, servicing is really expensive, often costing the price of the watch or more.
If the head is to talk. It's really an overpriced quartz watch

While quartz is more accurate than automatic watches, the OQ is still less accurate than a lot of other Japanese quartz watches. Now with spring drive technology, I'm sure the OQ is definitely not as accurate as it.
But with a lot of watch buyers, we think with our hearts. After all, why pay several thousands for a watch when a cheap Casio will tell the time a lot more accurately