a562140
Supremacy Member
- Joined
- Mar 12, 2004
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i think it depends on personality as well as exposure.
i've lived abroad and have been exposed to a culture/society where brandwhores are the minority. mind you this is a first world country.
people pride themselves on being able to recognize and appreciate and perhaps experience the quality first hand and paying for it accordingly. not relying on a brand to tell you that.
typically "brandwhores" are found in large sections as a product of a young and successful economy as a result of the "nouveau-riche" (newly-rich) segment i.e. accumulation of wealth in the last generation.
its a social phenomena and we singaporeans are in a sandwich generation where we can see this happening over the years in the rising economies of our neighbours.
ironically we start to distance ourselves from them haha
edit: confession - i myself started as a brandwhore but as i mellow i find myself seeking real value...the journey goes on but brands are becoming less and less meaningful as the ability to directly engage and appreciate the goods sans brand.
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