As you can see, the term “in-house” is being used in a very loose, almost inflationary way within the Richemont group. “In-house” implies a movement was designed, produced and assembled by a watch brand to nearly 100% in their own factory but as we can see with this particular caliber, “in-house” is just a buzzword. What we have here are “in-group” calibers, basically an ETA equivalent but from Richemont. But where ETA is a historically important brand dating back to 1856, which thanks to their affordable movements kept much of the Swiss watch industry on life support for several decades following the devastating 1970s Quartz Crisis, ValFleurier – just like Richemont Panerai – is an artificial construct, created from scratch for the sole purpose of producing profit-optimized movements for a luxury conglomerate.
Other ValFleurier calibers are shared as well. For instance Cartier’s 1904-SP MC, which beats as MB 29.22 in Montblanc watches, as 1100P in timepieces from Piaget and as 1326 in certain Vacheron Constantin references. Using the term “in-house” for all of these movements is misleading to say the least.