That's why Singtel customers who need to access local content on Equinux/SHIX should add their "local" traffic to their frequent flier memberships.
And that Singtel paper is trying to argue their position on a "I has invested more so I deserve more", neglecting to mention that a large part of their earlier investments was due to them being the only IX in Singapore for a period, and that this was publicly funded using taxpayer money back then too - because it benefited all of Singapore to have a good international exchange. The other IXes were eventually opened to provide more cost effective IX to local businesses, further proving the point that STIX is just too expensive for businesses to operate using that backbone. Rather than compete with quality of service and other good strategies, they simply chose to price themselves highly and offer poor local routes. In many other countries, this would be monopolistic business practises that would earn them the ire of their competition watchdogs!
IMDA needs to define not only uptime, but a reasonable QoS at at least 80% of rated speeds to multiple defined local peers behind the different IXes all through the day. If they sell a 1Gbps plan, connection to local peers should be at least 800Mbps with low route pings that are obviously local traffic and not one routed halfway around the world and back. Now with HBL and WFH being more commonplace, having a reliable connection so people can have meetings and attend class without lagging/dropping out should at be the minimum expectation. It's a joke that a lot of our online meetings are local and yet our connections can be so poor, sometimes feeling as if we're on dial-up or satellite in some far flung location instead. That way we customers are not disadvantaged by their own monopolistic business strategies, and the ISPs are forced to up their Quality of Service rather than treat customers as a cash cow.
Whenever regulations are introduced, they will find ways to bare minimum comply with the letter of the regulation to avoid fines, while doing everything they can do undermine the spirit of the regulation. Take the 2013 IPv6 requirement - wheres other ISPs simply enable it by default, ST make it "available on request" while doing everything they can to discourage users from actually using it.
If you make the regulation specific enough to prevent this bad-faith minimal compliance behaviour, then you are likely to end up causing other problems and having to regularly update the regulation.
One of the biggest problems with online meetings/calls is NAT, which ends up forcing the use of centralised services. There are various standards (SIP, H.323, WebRTC) for fully p2p calls and which used to be commonly used (who remembers microsoft netmeeting?), but NAT breaks them. With a centralised service the provider of that service needs a lot of bandwidth and low latency which makes the service obscenely expensive to provide or scale as well as very slow for users in any country which does not have local servers. With p2p, a large portion of the traffic would remain inside the ISP network itself especially for the larger providers and save them a lot of transit costs. With an expensive centralised service, someone has to pay for it.
Companies get away with poor service because the customers let them. Either they don't understand the technology, or they are unaware that the competition offers a better service, or in some cases there simply is no competition. Where a company offers a quantifiably better service than a competitor, they should be shouting it from the rooftops as a marketing strategy, but for some reason they don't do that. Most users would not understand what lower latency peering, IPv6, lack of CGNAT etc mean unless marketing material points that out. But when you do start marketing something, users will start demanding it - even things that don't even benefit them at all.
Service A comes with a free soft toy, service B does not and costs the same - some users will pick service A just because it comes with "extra" even if its of absolutely no use to them.
The only thing that's going to make providers drop customer-hostile policies, is when the users realise those policies are hostile to them and start moving in significant numbers to other providers.