omelet
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So I'm not the only one who found it so. I was playing with the demo Pixel 3 unit at the Singtel outlet at Bugis Junction and thought the display wasn't on "Boosted" mode, but I checked the Settings and it was. Seems even more dull than my Pixel 2.
You are supposed to use adaptive mode if you want vibrant colours...
https://9to5google.com/2018/10/09/google-pixel-3-displays-cameras-more/
Google says that the displays, when set to “Natural” mode, are purely 100% RGB compliant and “visually indistinguishable from perfect…” But not everyone wants accuracy, they want eye candy — that’s why the phones ship in “Adaptive” display mode by default, which bumps up colors and saturation but has been tuned to limit the over-saturation of skin tones and reds in particular.

Wish me luck.