They definitely set a precedent to other banks that not to use cheap/free media/social media to advertise their products and services.
Also a precedent to learn is to have a complete and effective/fast response hotline.
Never expect using robot to fix urgent issues and intelligent enough to handle unexpected scam.
Indeed it is to set the mark higher for all the banks. But if customers have not woken up to be more cautious so whatever all the banks are doing will still come to nothing as I say previously the entire equation involve customer as one of the participants. If customer is the weakest link then no matter how "secure" the bank secure their end there will still be loopholes for scam syndicate to exploit.
Personally I think the customer education is not strong enough. OCBC has shown to customers don't worry get scammed you are assured of full reimbursement. If I customer shiok ah lose monies can take back 100% I lost so why I need to be extra cautious in future? Let banks worry about the security on their end. To me I give them monies earn they better do a good job. And this is why in my earlier post in scam I would prefer a co-payment scheme so customer also bear some loss to make them learn this painful lesson else they will never learn.
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