Hoshino Resorts reveals the reality of "Agoda malicious resale"... The "damage" that was occurring behind the scenes of President Hoshino's unusual post
Jun Sakurai, Group Director of Group Marketing at Hoshino Resorts, said:
Hoshino Resorts, which says that "more than five to ten problems occur per day" with Agoda.
(Mr. Sakurai), spoke to us about the actual problems and their causes.
"Hoshino Resorts does not have a contract with the online travel agency AGODA, but there have been frequent cases where people who made reservations through AGODA arrived and were unable to secure a room. Just the other day, a customer made a reservation through AGODA for a hotel that was closed for maintenance. There is some kind of problem with AGODA's system." (From a post by President Hoshino X)
According to Hoshino Resorts, they have been issuing warnings on their official website since the beginning of 2025, but there are no signs of improvement, and in fact, there is a possibility that the damage may get worse.
Agoda, headquartered in Singapore, began its services in 2005. In 2007, it was acquired by Booking.com's parent company Booking Holdings (then Priceline Group), and
now Agoda and Booking.com are part of the same parent company.
Regarding problems with reservations made through Agoda, Sakurai points out that "these issues have been occurring frequently even before the COVID-19 pandemic."
The same problem has occurred through other foreign online accommodation booking sites, but there have been some cases where the problem has been improved since then. However,
with regards to Agoda, "there is no sign of any improvement at all," says Sakurai.
Hoshino Resorts places importance on reservations made through its own website, and is also known for "narrowing down the number of travel agencies with which it partners and contracts," according to Sakurai.
Although the company has contracts with some OTAs (Online Travel Agents), it does not have a contract with Agoda for its domestic accommodations.
-machine translated from:
https://www.businessinsider.jp/article/2506-hoshinoresort-agoda-booking-trouble/