S5 is a failure and everyone with some tech knowledge knows that. Didnt they fire the guy who designed the phone?
Hmm... I was a Sammy fan for s2 & 3 because they are revolutionary for android. But ever since, I hate sammy phone due to the over priced lazy innovations and the philosophy of having tons of half baked bloat utilities
R&D funds are all pooled to marketing imo.
But to say that it is a failure? I think that is far from being true.
The designer is surely following company directives so he/she will definitely not be fired. (Even if they did. They probably find a scapegoat whom they are going to fire anyway for marketing's sake).
Samsung probably knows the trend but too many corporate elements are in play before they will do a reboot.
Regardless, the galaxies are still selling like hot cakes.
All the uncles & aunties who remotely care about a phone only know sammy or iphones XD
Only way for something drastic to happen is to reflect on sales but that is propably not going to happening anytime soon.
Meanwhile, LG is going towards the right direction to ace on some aspect, is that, screen to hardware ratio and camera (imo), keep it up!