Even looking at Nothing at a technical level, the Phone (1) doesn’t offer any meaningful
new features or specs to make it worth switching to a consumer. It’s a $500~ phone running a mid-range processor with an average display, dual cameras, and boring design,
outside of the LEDs on the back that will just be covered by a case. The device offers nothing that will create FOMO (fear of missing out) in customers, or any features that make leaving a current and likely already heavily invested in ecosystem. The brand loyalty of Samsung, Apple, and Google is too strong and Nothing offers, well, nothing.