Actually, NOTHING shared on their IG feed about the 100 units launch, so i dont really think is the store hyping it
i am not bashing NOTHING as a brand, but I am bashing the scalpers in carousell trying to profit from the initial launch of 100 units. Market is getting boring, we need more new brands with interesting concept for sure. However, doing such hype isnt really helping in their sales imo. Those people whom keep playing phones (myself included), sometimes wish to get the phone immediately during launch when there is hype. But once the hype dies down, we won't buy the phone already. They are just killing their own sales by doing that.
They don't forget that there are tons of Android phones out there with a better price point with similar specs, or offering better specs at the price point of their phones (looking at oneplus 11). Or they are just too overly confident that their glyph lighting can generate more sales for them and attract more customers to buy their phones. Unlike apple, no one else in the market but only themselves has ios running on iphones, so they dominate the market as there is no competitor at all. So those whom are sucked into their ecosystem can only continue buying iphones
Imagine apple launching a new iphone and mentioned only 1000 units up for grab at launch and u are required to wait 2 weeks more to get if u cant get it during the first wave? If u ever buy from apple store before, their delivery is fast af... They don't even give u time/chance to change your mind. U order before 330pm and it's next day delivery (you can definitely initiate a return after 14 days)
I am unsure if this is carl pei instruction to hype in Singapore or not, but judging from oneplus invite system for the first few oneplus phones, we can't rule that out