That's why I say make it attractive to take a bit off from the 2 big players n the rest.
Oneplus as HP with excellent features surely will get in more people buying with attractive price right?
Pple are still skeptical with china HP tio boh
Look at ev, china brand are getting a foothold internationally by making the ev attractive with their price.
i think everyone here including myself would love it too if they had more "attractive" prices, but then the reality is that, that itself might be kinda hard. just to name a few things they need to do to sell globally, they need to maintain global ROM, pay for google for license for their services, pay for regulatory certification and testing in that country, have a distributor that can bring in the phone (and they need to make money too), have local support (warranty and servicing), etc. all of these cost money, so what might be a more attractive price for us could be something that is unprofitable. if it is unprofitable after doing all those things, they might as well don't sell globally to begin with. in the end, they are still a business after all. for me, as long as the price is "reasonable" is good enough. don't mark up a lot liao then nerf the hardware severely (something oneplus has done before lol).
and the alternative is really simple actually. just buy CN set from shopee/importers and do without those "extra" things mentioned above. often times during promo might be lower than even CN RRP.

i think the matter of fact is that after all these years, they realised that just having attractive prices barely does anything to take a bit off the 2 big players. many brands have tried, none have succeeded. if anything over the years i think the big 2 is even MORE dominant in SG market.