well, my point is, in order to sustain the business here, they can't sell at low margin. And the ironic thing is, not a lot of people boycott pioneer despite the cutting throat price(for me it's because the image is not as clear compared to Samsung). So, why shall they be bothered about selling at lower price?
Panasonic is taking different approach, they cheong volume, and because they have a plant in SG too. Therefore, they are able to sustain the business although the unit margin is tiny.
some singaporeans just like that, they are suckers for being ripped off.....